Through the “Live Greater Everyday” journey, Techcom Life delivers a seamless integration of AI technology, medical consultation, and financial planning. It places personal health at the heart of long-term financial and protection decisions for thousands of Vietnamese.

It’s not time, but quality of life that shapes your future

We are living longer – that’s a positive fact. However, data from the World Health Organization and Statista shows that while the average life expectancy in Vietnam has risen to 75 years, many may spend over a decade of those later years in illness or declining health. In other words, living longer does not mean living healthier – and it certainly does not guarantee the quality of life we expect.

In modern life, the link between health, finances, and quality of life is becoming clearer. A health issue can lead to financial pressure; conversely, poor financial preparation limits access to healthcare. Yet, even though everyone understands the importance of “prevention over cure,” most people only act when warning signs appear – from getting a health check to planning long-term finances. This delay often leaves them vulnerable, turning risks from possibilities into realities. 

That’s why Techcom Life has launched the “Live Greater Everyday” journey – an AI-powered experiential model designed to help customers start with what matters most: understanding their health and taking proactive protection. Rather than just recommendations, this journey offers a tangible, intuitive experience. At every Techcombank branch location, customers can engage with Techcom Life AI Care – an optimized process that harmoniously blends technology and human touch, connecting behavior and data for smarter decision-making. The first step is an AI-driven health scan, analyzing key indicators in just 30 seconds to detect potential health risks early.

Customers take an AI-powered health check

Immediately after, experienced doctors provide in-depth consultations to help customers better understand their health status. Based on this holistic health insight, financial experts then assist customers in building personalized protection plans. The entire experience is seamless, where health is no longer a separate factor but the starting point for long-term financial and protection decisions.

Customers receive one-on-one consultations with doctors and financial advisors

The “Live Greater Everyday” journey has been rolled out across major cities and provinces in Vietnam, including Hanoi, Ho Chi Minh City, Can Tho, Dong Nai, Binh Duong, and Da Nang.

The journey helps shift mindsets toward healthy living

From a market perspective, this approach reflects a significant shift in the insurance industry: from product-focused to experience-driven, and from risk response to risk management. Early feedback from the journey has been positive, with customers appreciating the fast, accurate AI health checks and proactively engaging in financial and insurance consultations based on their results and life goals. This shows how customers are redefining health checks as an essential starting point for an active healthy lifestyle plan, backed by financial decisions that ensure long-term protection for themselves and their families. 

Mr. Duy Bang (Ho Chi Minh City) shared: “I always thought I was very healthy. But after taking the AI health check and consulting with a doctor, I realized there were early warning signs I had never noticed. The program made me see that I need to take financial preparation for potential risks more seriously.” 

Similarly, Ms. Diem My (Dong Nai) was surprised by the connection between health and life planning: “I used to think healthcare was a daily habit and financial planning was a much longer-term, complex matter. After receiving health and financial advice, I understand that financial planning is closely tied to personal health. Without early preparation, when risks hit, things can spiral out of control – especially with rising medical costs.”

The “Live Greater Everyday” journey helps transform how Vietnamese approach insurance

Commenting on this direction, Mr. Mukesh Pilania, CEO of Techcom Life, emphasized: “At Techcom Life, we believe insurance is not just a product – it’s part of life. We aim to completely reimagine & elevate end to end insurance experience into a solid foundation of proactive risk protection where health, wealth, and quality of life are fully integrated through technology, data, and a synchronized ecosystem. This enables Vietnamese people to truly live greater everyday: the security to plan for tomorrow, the confidence to pursue your goals, and the freedom to care for your loved ones.”

Customers enthusiastically join the “Live Greater Everyday” journey 

As healthcare costs rise and risks grow more complex, shifting from “pay when it happens” to “prepare beforehand” is becoming an inevitable market direction. Models that combine technology, data, and experience like this will play a key role in reshaping how Vietnamese approach personal health and finance in the years ahead. Especially in an uncertain BANI* world, the goal is not to avoid all risks – but to be ready for them. That readiness starts with something very simple: understanding your own health and having a trusted advisor to build a long-term financial plan, prepared for every situation life brings. 

*BANI is a framework proposed by futurist Jamais Cascio to describe the modern world: Brittle, Anxious, Nonlinear, and Incomprehensible.