Positioning life insurance as a next-generation solution for proactive protection, Techcom Life is introducing its “Live Greater Everyday” journey to help customers better understand their health, confidently plan their finances, and access comprehensive protection solutions—so they can enjoy better health today and face life’s uncertainties with greater confidence. 

A notable shift is taking place in how Vietnamese consumers define a good life. According to the latest survey by Vietnam Report, 55.8% of Vietnamese consumers plan to increase their spending on healthcare activities in 2026, making health their top consumer priority. At the same time, Vietnam’s health and wellness market reached USD 19.6 billion in 2025, with one of the key growth drivers being the shift toward preventive healthcare measures (IMARC Group, 2025). Similarly, Euromonitor International reported that Vietnam’s consumer healthcare market continued to grow steadily in 2025, supported by hospital digitalization and the rising trend of proactive, regular health check-ups. 

Together, these figures paint a clear picture: Vietnamese consumers are no longer focused solely on living longer—they aspire to live healthier, more meaningful, and more independent lives at every stage. Proactive healthcare is no longer a niche concept or a privilege for a select few; it is becoming a sustainable lifestyle embraced by people of all ages. In this journey, life insurance is gradually redefining its role. 

Life insurance: from a “safety net” to a health companion 

Previously, life insurance was often seen as a solution that only provided support after risks occurred. Today, it is evolving into a companion in people’s everyday health journeys. A well-designed insurance solution does more than protect customers financially against unexpected events; it also encourages them to pay closer attention to their health, detect potential risks early, and build a more sustainable lifestyle. In other words, insurance is no longer standing outside the wellness movement - it is becoming an important link in the modern family’s “prevention is better than cure” strategy. 

This is also the principle that Techcom Life has pursued since establishment: placing health at the core, using technology as the foundation, and making long-term peace of mind and customer experience the goal. This vision is brought to life through a suite of protection solutions built and tailored to every stage of life.   

“Family Health Protection” integrating premium healthcare and financial protection 

“Family Health Protection” is designed for customers who want to combine premium healthcare and comprehensive financial protection. The solution offers the privilege of visiting leading hospitals, 24/7 doctor consultation services, and connecting with domestic and foreign medical experts. At the same time, customers are financially protected up to 310% of the sum assured against the risk of death or total permanent disability, and protection against 127 serious diseases for the whole family.  

This combination of healthcare benefits and financial protection clearly demonstrates how Techcom Life is redefining life insurance - not merely as a product that pays when adversity strikes, but as a trusted companion throughout the journey toward better health and greater peace of mind. It also reflects Techcom Life’s long-term vision of transforming insurance in Vietnam. 

Three layers of comprehensive protection across Care – Advisory – Financial Planning

In an ever-changing world, the important thing is not to avoid all risks, but to be proactive and ready for uncertainty. And that initiative starts from a very simple step: understanding your own health to live greater every day. 

Experience a shift in perceptions of healthy living through the “Live Greater Everyday” journey 

To bring this philosophy of proactive health protection closer to customers, Techcom Life has been rolling out the “Live Greater Everyday” journey nationwide since February 2026, reaching tens of thousands of Vietnamese consumers. 

Launched first in Hanoi and later expanded to Ho Chi Minh City, Bien Hoa, Thu Dau Mot, Can Tho, and Da Nang, the journey offers an integrated experience combining technology, healthcare, and financial planning. Customers can undergo AI-powered health assessments, receive professional medical consultations, and build tailored financial protection plans based on their individual needs. What sets the journey apart is its ability to turn data into action.  

By seeing their own health indicators firsthand and receiving trusted advice from medical professionals, customers become more open to discussing potential risks and preparing financially for the future. Instead of postponing action, they begin taking control. Instead of reacting to problems, they adopt a long-term mindset of proactive protection—an important shift that few insurance programs can inspire. 

A seamless experience connecting technology, finance and insurance to drive proactive healthy living. 

From May 15 to June 2, 2026, the “Live Fully Every Day” journey continues its nationwide rollout to Vinh, Thanh Hoa, Hai Phong, Bac Ninh, Hung Yen, and Bac Giang. This expansion across multiple provinces underscores Techcom Life’s commitment to bringing proactive health protection experiences to thousands of Vietnamese families.